World of Rijul

My journey

Welcome to the Rijul Brand, where couture becomes an intimate dance of fabric and fantasy, and each creation is a chapter in our ongoing story of elegance.

The 'Rijul' name can denote being genuine or uncomplicated, who sees things clearly and act decisively. It reflects qualities of being clear-minded, pure-hearted, and having an honesty, clarity, and simplicity.

Rijul Kasera is the 14yrs visionary artisan behind Rijul. With an unparalleled passion for the exquisite and a relentless pursuit of perfection, Rijul Kasera has been crafting couture masterpieces for over one year. Trained at the prestigious Saheli Institute of Fashion Designing, Pune.Rijul Kasera combines classical artistry with modern sensibilities, transforming visions into reality with every stitch.

Our journey is fueled by a desire to transcend the ordinary. Rijul was born from Rijul Kasera's dream to create couture that captivates the heart and ignites the imagination. Her designs are alchemy of timeless elegance and bold innovation. Each collection tells a unique story, woven with threads of luxury, individuality, and sustainability.

At Rijul, we believe that true couture is an immersive experience. Every garment is a labor of love, meticulously crafted by master artisans who pour their soul into every detail. Our commitment to sustainable practices ensures that each piece is not only a symbol of beauty but also a beacon of ethical craftsmanship.

Step into our world, where each creation is a bespoke symphony of texture, color, and form. Discover the latest collections of Rijul, where the art of couture is reimagined with every piece, and individuality is celebrated in its most luxurious form.

Thank you for being a cherished part of our couture narrative. With boundless creativity and heartfelt dedication,

Rijul Kasera
Founder & Creative Head

Rijul

"The Beginning"
I was an average student in 7th grade, just wanted to become a fashion designer in future but didn’t expected it would start this early…

Rijul Kasera attended school until the 7th grade. On the first day of 8th grade, she hadn't anticipated starting work so early in her life. She discontinued regular schooling but later resumed her education through NIOS (National Institute of Open Schooling). For her professional career, she began searching for a fashion design institute, which initially proved challenging. However, she eventually completed a short, three-month introduction course followed by a more comprehensive professional course.

"The First Event"
Upon successfully completing my first fashion design course, my dad hosted an event to launch the 'Rijul' brand.

Rijul’s father, Suraj Kasera hosted a grand opening event for the 'Rijul's' brand on August 15, 2023. The principal of VP's,Mrs. Vandana Joshi, as the chief guest, inaugurated the 'Rijul's' brand logo. Dresses made by Rijul Kasera were presented at the event

"Skills Improvement"
Further learning for continuous skills upgradation.

The first Fashion Designing course Rijul attended was invaluable for learning basic essential skills, such as sewing on a machine, taking measurements, mastering the use of scissors etc., Further, Rijul got enrolled in a professional fashion designing course to enhance her skills. Despite being the youngest in the institute, Rijul never felt left out, many thanks to her mentors, Gorakh Mane Sir and Rupali Madam. They offered invaluable support and guidance.

"Growing with Clients"
After launching of 'Rijul' brand event, I got attention around me.

For Rijul, socializing and working out with the people, who contribute to completing the project whether directly or indirectly, from purchasing the fabric till delivering the masterpiece to the client—brings joy, especially when seeing the final smile on their faces.

"Started to Make Bridal wedding collection."
Rijul hadn't expected to make early bridal wedding collection

Rijul started working on the bridal pieces, as soon as after completing the professional Fashion Designing course, she got the bridal orders from Rajasthan, although it was her cousin sister’s wedding but she worked with dedication to fulfill their expectation.

"Designing Prestige with Budgets"
Along with completing the client orders, I began creating my own Fashion collection.

Rijul specifically chose sizes and age criteria suited for teens and young women. When designing her collection, she was committed to ensuring that each piece exemplified the brand’s elegance. Her aim was to craft garments that resonated with her target audience while reflecting a timeless and refined aesthetic.

"Grand Opening of Rijul Fashion Boutique"
On her 14th Birthday, Rijul opened her own Fashion Boutique

Rijul owns a fully equipped fashion boutique, featuring a fully automatic industrial sewing machine, pico machine, overlock machine, dress mannequins, and more. This boutique opened on April 27, 2024. On the opening day, she received a very positive response from well-wishers and received numerous dressmaking orders.

World of Rijul

My journey

Welcome to the Rijul Brand, where couture becomes an intimate dance of fabric and fantasy, and each creation is a chapter in our ongoing story of elegance.

The 'Rijul' name can denote being genuine or uncomplicated, who sees things clearly and act decisively. It reflects qualities of being clear-minded, pure-hearted, and having an honesty, clarity, and simplicity.

Step into our world, where each creation is a bespoke symphony of texture, color, and form. Discover the latest collections of Rijul, where the art of couture is reimagined with every piece, and individuality is celebrated in its most luxurious form.

Thank you for being a cherished part of our couture narrative. With boundless creativity and heartfelt dedication,

Rijul Kasera
Founder & Creative Head

Rijul

the brand

client support

legal

Rijul Kasera All Rights Reserved

World of Rijul

My journey

Welcome to the Rijul Brand, where couture becomes an intimate dance of fabric and fantasy, and each creation is a chapter in our ongoing story of elegance.

The 'Rijul' name can denote being genuine or uncomplicated, who sees things clearly and act decisively. It reflects qualities of being clear-minded, pure-hearted, and having an honesty, clarity, and simplicity.

Step into our world, where each creation is a bespoke symphony of texture, color, and form. Discover the latest collections of Rijul, where the art of couture is reimagined with every piece, and individuality is celebrated in its most luxurious form.

Thank you for being a cherished part of our couture narrative. With boundless creativity and heartfelt dedication,

Rijul Kasera Founder & Creative Head

Rijul

the brand

client support

legal

Rijul Kasera All Rights Reserved

Rijul Kasera
Founder & Creative Head